From “Happy Birthday” to “I Love You” to “Congratulations,” or a completely pointless (yet hilarious) sentiment, greeting cards are an American tradition.
In fact, a staggering 6.5 million traditional greeting cards were sold in 2015, according to statistics from the Greeting Card Association.
Despite the seeming popularity of traditional cards, there is a steady decline in sales year after year. Our current world of on-demand, instant gratification-seeking internet users is the cause.
The door is opening wider all the time for eCard businesses. To an SEO pro that spells opportunity.
Now’s the time for savvy eCard businesses to position themselves for success. With the right SEO resources, your company can take advantage of this “special occasion.”
What is an SEO Pro?
An SEO professional is a specialist. Through auditing, analyzing, and implementing changes they strive to optimize websites for customer queries. An SEO specialist has one goal: to make your website show up at the top of SERPs (search engine results pages).
Many business owners think that SEO is a simple matter of keywords, but it’s much more complicated than that.
Before deciding to take on your own SEO, ask your self these 5 questions:
1) Do You Have the Time it Takes?
SEO is a very time intensive endeavor.
It’s much more than adding a bunch of keywords to your web pages. To create an effective online marketing strategy you need to:
- Optimize on-page SEO
- Explore off-site SEO possibilities
- Format title, heading, and meta tags properly
- Understand the latest Google algorithms
- Utilize internal and external links correctly
- Curate engaging content
- Investigate whether pay-per-click advertising works for your products
- Learn how to leverage social media
To find your spot at the top of the search engine results you need to do all this and more.
2) Do You Know How to Prevent Search Engine Penalties?
An SEO pro is fully aware of the importance of following rules set forth by the major search engines.
Ever heard of Google?
They’re extremely unforgiving to websites that don’t follow their guidelines. Google’s advice is “to pay very close attention to the Quality Guidelines . . . If a site has been affected by a spam action, it may no longer show up in results on Google.com…”
What’s a spam action? With one wrong click will your website disappear off the face of the Google?
Google penalties are not always easy to recover from. Is it worth the risk?
3) Are You Aware of Digital Marketing Trends?
Some eCard companies — ekarda is a great example — want to extend their reach globally. In act, the e-commerce market worldwide is one of the fastest growing markets right now.
How do you market to the international customer?
The sole focus of an SEO pro is to stay up-to-date on the latest SEO tactics, evaluate new digital marketing trends, and optimize conversion rates. They perform this on a local and global scale.
4) Do You Know What Your Competition Is Up To?
Have you completed an analysis of your competition’s online strengths and weaknesses?
The information is remarkably useful for finding opportunities your company can leverage.
Part of an SEO team’s approach is to evaluate the competitive marketplace. If your competition is targeting your same keywords a long-tail keyword analysis might be in order.
Don’t let your competition get the upper hand.
5) How Are Your Social Analytics?
Facebook, Twitter, Instagram, LinkedIn, Pinterest. The rule of thumb is to pick the top one or two that your target audience uses regularly. Do you know which ones those are?
An SEO pro determines the best social media platform for a particular niche. That’s followed by creating content around what’s trending. They conclude with an analysis of how well posts performed and what content is being shared by your followers.
Sounds easy, right?
Play Your Cards Right
Before you spend another minute of your time wondering if SEO is something you need to add to your already busy schedule, review your answers to the above question.
If you answered “No” to even one question we recommend you seriously consider hiring an SEO agency.
TextLinks.com is happy to provide resources and tips for driving traffic to your eCard business. But leave the SEO to the pros.
To share your thoughts, contact us today.