Did you know that one of the biggest drivers of traffic to your travel blog is search engines?
That’s right – hundreds and hundreds of people find your blog simply by searching for specific phrases online.
Moreover, it isn’t a bad way to become discovered on search engines because it can expand your target audience.
The problem is, search engine optimization or SEO, may seem complicated from a beginners glance.
There are easy methods to increase traffic to your travel blog by improving your rankings on Google and other search engines with SEO.
Read on to learn about how to incorporate SEO techniques on your blog.
1. Getting Started
The first step in improving your travel blog’s rankings on search engines is to understand Google analytics for online success.
Using Google analytics can help answers questions like:
- Who is reading my blog?
- What articles have the lowest traffic?
- What keywords are most successful?
It is a great idea to setup analytics early in your travel blogging life, but do not obsess over it in the first few months.
Rather, use it to travel your continued growth and the direction of your content.
The idea of letting search engine rankings control your content may be horrifying. But, it really isn’t as constraining as it may seem.
The secret to better rankings while remaining authentic? The answer is through keywords.
Keywords are words or phrases that are what internet user’s type into Google to find information.
It is best to use Google Keyword Planner to act as your guide when you are beginning the writing process.
Try not to aim for high-traffic searches, but those with a few thousand searches.
This is because even if your content is relevant, it may not be on the first page or even the second. You want it to be as niche as possible.
For example, you may want to write about an opportunity for hunting in a specific area.
One title for the post could be “Free Range Hunting in Texas”. This allows it to be specific enough to keep you towards the top.
3. Guest Blogging
Search engines also consider the authority of your website in determining how to rank your travel blog.
How do you boost your site’s authority?
Guest blogging or posting is a great method to get started. This is where you ask others to create links back to your posts on their sites.
There should be a good mix of internal (to your posts) and external (to other’s posts) in the content of your blog.
To get started, it is a good idea to contact similar blogs to yours and collaborate. This helps both of you grow your rankings.
Last, but not least, it is important to remain connected with your readers on many different platforms on the internet to boost your rankings.
That means it can be worth it to post on Pinterest, Instagram, and Facebook to become as well-rounded as possible.
This will not only help you engage current readers, but also help to establish new readers.
The Best Travel Blog SEO Company
It may be beneficial at first to start off by conducting your own SEO for your travel blog.
But, as time goes on, it is best to invest in experts who can exponentially grow your website’s rankings.
Check out this post for more information on how the right SEO Company can benefit your website.