Did you know 75% of users never scroll past the first page of search results?
This means unless you make the front page, your clinic may never even be visible to users. Outstanding SEO strategies can help you avoid this issue.
Let’s take a look at 5 effective SEO solutions for your clinic’s website.
1. Pick Effective Keywords
One of the most basic of all SEO strategies is to choose good keywords that will put your clinic higher on the searches.
Never rush your content gathering. Take time to think about what a person would put into a search engine if they were seeking your services.
Make it Priority
It’s a good idea to arrange an official meeting to gain all team members’ input on this topic. You’ve heard that 2 heads are better than 1? Well, 10 heads are better than 2. Brainstorm and compile a thorough list of keywords.
You can even use software specifically designed to give you excellent keywords, such as Google Keyword Planner. Remember, the better your keywords, the higher your ranking.
2. Maintain a Regular Blog
There are many reasons to invest in the best SEO strategies. One of the primary reasons to keep up a weekly blog is because companies that blog have over 400% more indexed pages. More indexed pages means more leads.
You’ll want to make sure to maintain your clinic’s presence on your blog on a regular basis. Be sure there is a designated person to reply to comments and answer any questions viewers may ask on your blogs. Stage engaged with your clients.
3. Provide Original Content for Your Blog Posts
Give your readers solid original content. You want your readers thinking, “this clinic knows what they’re talking about because they’ve done their research.”
This isn’t to say you should never share other people’s material if it’s up to your quality standards. You want to be sure to provide engaging, accurate, and original information to begin to build trust from your target demographic.
4. Make Social Media Your New Best Pal
Keep up your clinic’s online presence with pictures, news stories, and any community involvement.
Is there an interesting story about how your clinic came into existence? Does your clinic invest time, money, and energy into charity projects? Do you sponsor local sports teams or causes?
The Human Element
Readers enjoy relating to clinics on a human level, and they love when local businesses invest time into their communities. Help potential patients connect with your mission and your passions.
5. Use Local Search
Local search is an invaluable tool to get your clinic’s website to rank high in SEO. Local SEO solutions offer ways for you to get your clinic’s name to those in your local community seeking your specific services.
There’s no reason for someone in North Carolina to find your business if you’re located in New England. Local SEO allows you to be visible to the most relevant to potential consumers.
Finding the Most Effective SEO Solutions
Getting your clinic’s name out there isn’t just about word-of-mouth anymore. You’ll want to educate yourself on the most up-to-date SEO strategies out there and incorporate as many as you can.
These are our top 5 tips for the most effective SEO solutions. What would you add to our list?