8 Tips That Will Skyrocket Your Social Media Content Marketing Efforts
The primary goal of any digital marketing strategy is to gain the attention of your audience and to get them to act. But you can only do this if your content is engaging. This is why it’s highly recommended that you aim for producing shareable content.
You can easily do this with social media content marketing. Today, there are many ways you can make your content shareable on the platforms your audience uses.
If you’re able to do this successfully, you can potentially boost your traffic and conversions tenfold. However, if you’re not sure of how to create social media content, then this guide is for you.
Let’s take a look at some of the tips you can use for creating content for social media.
1. Research the Topics Your Audience Cares About
You can’t expect your audience to share your content on social media if it’s not about something they care about. This is why it’s important to research what their questions and concerns are. Then if you address them in your content, they’ll be more inclined to click on the content and even share it.
One place you can research for topic ideas is on social media. Pay attention to the discussions had here to see what questions and topics they talk about. You can then form these into blog post ideas and flesh them out with tips, advice, and the latest industry news.
If you’re having issues with your content strategy, it’s a good idea to use a social media expert like Pondstone Digital.
2. Aim to Entertain
Most people go on social media for entertainment first and information second. However, if you’re able to bundle together the two into a neat package, then even better. This is likely why infographics do so well.
These are easy to digest, visually appealing, informative, and sometimes funny. Make use of colors, images, and charts whenever possible. And if you can opt for video over text. Videos today are highly shareable on social media.
In fact, videos generate 1200% more shares than text and image content.
3. Offer Breaking Industry News
Social media is the place to go to find breaking news. And this is true no matter the industry you’re in. If you can gain insider information before it’s released or as soon as it’s released, then you can build a reputation as the go-to for the latest news.
In order to pull this off, you can use tools to scout for news from credible sources around the web. You also need writers on hand to quickly write up a blog post for you to post a link to on social media.
4. Engage with Your Audience
You don’t want to be the social media page that acts solely as a billboard for news and articles. Make sure you’re also starting and engaging in conversations with your audience.
Set up alerts so you can find brand mentions and discussions about certain topics in your industry. This way, you’re always in the loop and in the midst of chats. Then if you can share relevant content amid the conversation, you can boost traffic to your site.
Make sure the content actually serves a purpose for helping your audience’s need at that moment.
5. Play On Your Audience’s Emotions
Hopefully, you have a solid idea of who your audience is and how to effectively play on their emotions. What this means is finding ways to make them chuckle, tear up, get inspired, or riled up about the things they care about.
This can be regarding an event or topic they’re deeply passionate about. And make sure that your reasons for stirring up these emotions are morally fitting. Also, be careful about inciting fear or rage because doing so can potentially backfire.
6. Tell Amazing Stories
If you’re going to share video and blog content, try to incorporate stories into them. This will immerse your audience in the content. Then if the story is well told, it can convince them to share it with others.
This is what make ads that tell stories so popular. You can share testimonials from customers or share the backstory of your business or its founders.
7. Host Contests that Are Unique
People today love winning and they love getting things for free. This is what makes online contests popular — it’s a chance to show your might and get something in return. And if it’s done on social media, then it’s available for the world to see.
The key is to find a contest idea that’s exciting and unique. Then make sure the prize is something your audience will find valuable. It can be a product you sell or that comes from a 3rd party company. The concept is to get more visibility for your brand.
8. Host Giveaways
Another way to get the attention of today’s consumers is to give away something that has a high value. For instance, a chance to win a month’s worth of your service for free. Or maybe to get full unlimited access to your online course.
Again, this will only work if what you’re offering is highly valuable to your audience. You may need to do a survey or research to find out what they truly desire from your brand. If the giveaway is great, then your followers will share it and help get more people involved in the lottery.
Learn More About Social Media Content Marketing
There’s a lot to learn about social media content marketing. These are just some of the ways you can start creating shareable content. The better you get at it, the more recognition you’ll build for your brand.
If you’re looking to learn more about digital marketing overall, you can find a ton of information here at Text Links. Stop by our site today to read up on some of the latest news and trends in SEO, social media, and digital marketing.