As a headphone business, you do more than sell a pair of small, connected speakers. You play a role in defining the music-listening experience for millions of music lovers.
But, competition in the headphone business is as fierce as it gets. Established brands like Beats by Dre, Bose, and Sony control a larger share of the market, while hundreds of small brands are left to scramble for the little that’s left.
To stand a good chance of going head to head with your competition, you need to invest in many marketing strategies, including search engine optimization.
In this article, we’re telling you how to know your headphone business needs SEO outsourcing.
Let’s tune in, shall we?
1. Nobody Is Tuning Into Your Website
Every morning, you log into your website analytics dashboard hoping to see interesting traffic numbers, but that’s rarely the case.
If your website isn’t pulling in lots of traffic, there can only be one explanation. It’s not properly optimized for SEO, so its search engine ranking is really low. Perhaps it doesn’t even make a second-page ranking.
It’s time to let an SEO agency optimize your site and give it the design revamp it needs — like headphonesaddict has done.
2. Your Social Reputation Stinks
A bad reputation can harm your headphone business in many ways. You’ll lose ground to competitors, your search engine ranking will tank, sales will slump and it will cost you up to 10 percent more to make a new hire.
If your online presence is riddled with nasty comments and bad reviews from dissatisfied customers, you have to do more than improve product quality and customer service.
You also have to clean up the bad reputation. A good online reputation is good for SEO.
Outsourcing this task to an SEO agency is a smart move, because they have the tools and expertise to deal with bad reviews and rev up your SEO.
3. Your In-house Team Is Too Small
Unless you have the backing of a moneyed investor, your headphone business is likely running on a shoestring budget.
Not to worry. Small businesses fuel the American economy.
However, a small budget means you won’t have the muscle to hire as many employees as you’d like. If your marketing team is no more than a few heads, it’s time to embrace SEO outsourcing. This will relieve your team of the search optimization task, so it can focus on other marketing strategies.
4. You’re Spending Too Much on Search Ads
Search ads are a popular option for many businesses, and for good reason. The click-through rates for the first-ranked mobile search ad on Google, for instance, is an impressive 27.7 percent.
In short, these ads guarantee you sales. But at what cost?
If these ads are taking up too much of your revenues, it’s time to outsource your SEO. An experienced agency will organically improve your ranking, consequently reducing your reliance on search ads.
5. Your Competitors Are Already SEO Outsourcing
Showing up in battle with superior weaponry enhances your chances of beating the opponent. Sometimes, though, you stand a good chance when you steal ideas from the opponent. Pound for pound!
If your competitors are already outsourcing their SEO, don’t shy away from copying their strategy. Outsourcing is probably one of the reasons their headphones pack a better punch than yours.
When you outsource, you have more time and resources to focus on innovating a better product.
Leave SEO to the Experts
SEO outsourcing enables you to do what you do best, which is running a headphone business. It also lets you leave SEO, a function that is just as complex as running a business, to the experts.
As you look around for the best SEO agency, spend more time on our site to learn about SEO strategies and online optimization. The more SEO knowledge you have, the better your chances of hiring the right agency.