As e-commerce continues to rise, the competition becomes tougher and tougher. Ranking on search engines has become extremely important for the success of e-commerce companies.
We are going to take you through 5 SEO solutions that will help your site appear on top search engines and help your business succeed.
1. Keyword Research
Keyword research is one of the primary parts of Search Engine Optimization (SEO). You need to do your research to find words or phrases that are commonly typed into search engines.
You should also be looking at unique phrases that people are looking up. For example, “vegan” might be a very popular keyword, but it is used by thousands of sites. Picking a unique keyword relevant to your site that is still popular will boost your ranking.
You need to find keywords and phrases that strike the right balance of being popular and unique without them being too broad or overused. Do this research for your home pages, your website content, your product pages, and your site’s blog.
2. Unique Product Page Names
One of the best, but often slept on, SEO solutions is making sure each product page name is unique.
Each product page should have a different title or name in order to boost your SEO. This can be hard if you have many similar products with similar keywords, but keeping the overall titles different is essential for a good SEO strategy.
Having unique product page names can also help with ecommerce fulfillment, as customers will know exactly what product or service they are ordering. This will keep your site organized as well as optimized.
3. Website Speed
If your site or mobile app is slow, people are going to leave. Research shows that a slow loading time is correlated with increased page abandonment. Slow load times can even have a negative effect on conversion and customer satisfaction.
Make sure that your website loads quickly and works well in order to improve your SEO and better your customers’ experience.
4. Fix Website Errors
Besides slow speeds, another SEO killer is website errors, including broken or duplicated pages, pages with expired products and services, broken images/videos, and page redirects.
Fixing these types of issues will improve your SEO, conversion, and the overall usability of your site.
5. Use Social Media
Social media integration is another essential part of SEO strategy for e-commerce companies.
Make sure your business is involved in multiple social media platforms, including the big ones like Facebook, Instagram, Google+, and Twitter. Not only should your business have accounts on these sites, but you should be using them to interact with consumers and potential customers.
Social media is also a great place to define your brand through logos, sharable content, and customer interaction. This will increase your company’s reach while also improving your brand recognition, all of which boosts your SEO.
These SEO Solutions Can Help Your Business
If you want your e-commerce business to grow and succeed, you’ll need an excellent SEO strategy. Following these 5 SEO solutions will give you an edge over the competition.
Be sure to stay caught up with all of our tips and information on SEO strategies.