Are you making a mobile app? Welcome to the club.
Mobile apps have taken off in recent years. The rise of smartphones has made mobile app creation a lucrative option for business owners. Mobile apps are expected to generate around $189 billion in revenue by 2020.
This huge spike in popularity means that mobile app creators are facing some stiff competition. App Store popularity can pay off in a big way and take your business to the next level. Thankfully, SEO can help get more people to download your app.
Mobile apps are a great way to engage customers and bring in new clients. Getting them noticed is hard to do though! Here’s 5 great SEO for mobile apps tips.
1. App Indexing
Google made a change to its algorithm back in 2015. The goal was to improve its search results by making it easier to find mobile-friendly sites.
Google also decided to use information from indexed apps as a factor for search rank. People performing mobile searches now get results with content straight from mobile apps.
Indexing your site is a fast and easy way to promote your app. You can prepare your app for indexing with quality-driven mobile app development.
2. Use Your Business Name
There are plenty of practical SEO tips for businesses. One of the most important factors is keyword selection.
This applies to SEO for mobile apps, too. You should try to include your business name as much as possible to attract more users.
Add your business name to your link to the App Store. You can also include it in the download page URL for better traffic.
3. Use QR Codes
Yes, QR codes still exist. They’re also a great tool to encourage app downloads.
Add a QR code to your website to make it easier for people to download your app. You can also add it to product pages and your mobile site. This can help increase app installs.
4. Reach Out to Review Sites
Building links is an important part of SEO.
You can build links to your mobile app by reaching out to niche blogs in your industry. You can also reach out to popular review sites. Ask them to write a review of your app.
App reviews can help you build links from authoritative sites. You can get Google’s trust and the trust of consumers at the same time.
5. Create Video Content
You don’t need a viral hit to benefit from video content.
Videos are a great way to start a conversation about your app. If distributed correctly, they can also generate a great deal of traffic and downloads.
Content marketing is one way to distribute your video content. You can embed your video in guest posts, blogs, and on social media.
You can also reach out to YouTube app reviewers. This can help you reach thousands (or millions) of people without having to spend a dime.
Your SEO for Mobile Apps
There’s no denying the impact of mobile apps on business. But even the best mobile apps can’t survive without the right amount of exposure.
Are you looking for more SEO tips for your app? We can help. Check out our blog for more expert advice on integrating SEO into your business.