Expert Advice For Building an Authority Site
Did you know that a consistent brand presentation can increase revenue by 23 percent? For most business owners, finding a way to make themselves an industry-leader is important. While there are a number of ways to do this, the first place you need to start is establishing your authority is on your website.
Often times, your website is the first place you have an opportunity to make an impression on consumers. This is why you need to work on creating an authority site that is both full of useful information and appealing images and video.
The following are just some of the things you need to focus on when trying to create a great website for your business.
The Look of the Website Has to be Professional
The first thing a consumer will notice about your business website is how it is laid out. The last thing you want is for your website to be hard to navigate or operate. This is why focusing on a professional look is something you should view as a priority.
Your website should be viewed as a silent salesperson. Making sure this marketing tool looks great and functions without issues can help you garner more sales leads over time.
Trying to design an authority site with the help of a drag and drop website builder may be difficult. This is why working with a professional web design company is so important. They will be able to layout your new website the right way and get it built and launched in a hurry.
Make Sure the Copy on Your Website is High-Quality
Providing visitors to your website with engaging content is also important when trying to position yourself as an industry authority. Before launching your website, take some time to go over your content with a fine-toothed comb. If blogs or page content is filled with errors, it can put your business in a bad light.
While there are certain aspects of the website design and building process you can handle on your own, the crafting of content is probably not one of them. Having extensive knowledge of the industry you operate in doesn’t necessarily make you a good writer. Instead of letting the content on your website suffer as a result of a lack of experience.
Hiring a content marketing service is probably your best course of action. With their help, getting high-quality and relevant content developed will be a breeze.
Displaying Your Work is Vital
Simply telling visitors to your website how much you know about the industry you operate in is not enough to win them over. Most consumers want to see verifiable proof of the work you have done in the past. Instead of losing out on potential sales leads due to a lack of proof, you need to create a page on your website to display your work.
For instance, if you are a home remodeler, you want to show pictures of homes you have worked on in the past. The time and effort you invest in compiling and showcasing these pictures will definitely pay off in the long run.
Modern consumers do a great deal of research before making a decision to use a particular company. By providing them with proof of your skill, you can make this decision much easier for them.
Testimonials Can Be Extremely Effective
Choosing the right elements to display on your company’s website can be difficult. While you may be tempted to write a manifesto on how much experience you have, this is probably not a good idea. Instead of putting lots of text on your home page, you should focus on putting more social proof in this space.
The best way to provide consumers with social proof is by publishing reviews from past clients. Most consumers are going to search on Google for these types of reviews anyway. This is why putting them in an easy-to-find place like your homepage is a good idea.
Some business owners are a bit apprehensive to ask customers for these reviews. Offering incentives to your customer is essential when trying to get them onboard with writing a review. Keeping the reviews on your homepage current is a good way to show visitors your company is trustworthy.
Showcase Your Team of Employees
Making sure no stone is left unturned when it comes to the information on your website it crucial. Consumers want to know all they can about a company and their employees before using them. Creating a page where you showcase the accomplishments of your team members can be effective.
You want consumers to see that you are not the only one running the business. By showing them how much experience your team has, you can win over a visitor to your website and turn them into an actual customer.
Allowing team members to write their own bios can be beneficial. Who better to write these bios than the person who has actually lived it?
Your Authority Site Should Feature Lots of Videos
Staying on the cutting edge of digital marketing is the only way to stay successful in your industry. One of the biggest trends in the world of online marketing is video.
Creating videos to highlight the products and services you offer can be an effective way to attract sales leads. You also need to create how-to videos that inform and educate your audience. Allowing a professional video marketing agency to help with the creation of this content can help you avoid mistakes along the way.
Finding the Right Web Design Professionals Takes Time
Trying to design an authority site alone is a recipe for disaster. Paying a professional web designer to help with this difficult process is well worth the investment.
Are you looking for more advice on how to make your website successful? If so, check out our article on how to use local search to drive traffic to your site.