Top 5 Benefits of PPC for Your Online Business
Almost 70% of all small businesses in the U.S. now have a website.
Now, consider the fact that small businesses comprise 99.9% of all businesses in the nation.
The takeaway? You have millions of other organizations vying for the attention of the same potential customers. That means you have to up your online business’ marketing ante.
Enter Pay Per Click (PPC) advertising. It’s one of today’s essential online marketing tools, with 45% of small business site owners invested in it.
This alone should already tell you that the benefits of PPC are real. Otherwise, advertisers wouldn’t have spent $10.1 billion on it in 2017.
Your business doesn’t have to be as massive as Facebook and Google to benefit from it. So long as you manage your PPC campaign the right way, you can reap the top benefits of PPC advertising we’ve listed below!
1. Targeted Advertising
PPC advertising lets you market your brand to the people who matter the most – your specific target market.
You can do this through similar local SEO strategies, such as researching targeted keywords and demographics. From here, you can then incorporate them into your ads. You can even choose the days, and the specific time you want your ads to appear!
2. Local Audience
Because pay per click advertising allows you to market to your target crowd, you can have your ads appear only to a local audience. It runs on the same premise as local SEO, so when people search for products or services like yours, your ads will become visible to them.
Consider that almost two-thirds of smartphone-using consumers prefer working with businesses tailored to their location. As an owner of a small business, that’s a considerable market share you want to tap into. PPC lets you do that since you can add location-specific ads to your digital marketing campaigns.
3. Improved Brand Awareness, Recognition, and Recall
So long as you use keywords relevant to your industry, people who conduct online queries using the same keywords or key phrases can see your ads. Even if you use more generalized ones, they can still contribute to improved branding.
If you haven’t established an online presence and authority yet, a custom SEO and PPC campaign developed by pros can help. This is much faster and more effective than attempting to do the entire campaign by yourself.
Plus, these experts know the way to Google’s good side. They can help prevent your website from receiving penalties, even becoming banned!
4. Offers a Way to Determine Consumer Demands within Your Niche
PPC ads are also a great testing tool for new products or services. In fact, they can help you determine how “popular” your brand’s offers are.
For instance, you can incorporate ready built premium Adwords scripts and automate them to track new product launches. The scripts will send you detailed reports every time they complete a task, which you can then review to figure out if people are actually “searching” for your offers.
5. High Degree of Measure and Control Over Your Campaign
PPC makes it easier for you to determine which areas of your marketing campaigns work and which ones don’t. You learn from the reports what you need to improve and which ads generate the most leads.
All these details then give you the opportunity to make your ads more engaging. Also, since you get “immediate” results once your ads go live, you can work on what needs working on right away.
Start Reaping the Benefits of PPC Now
The benefits of PPC don’t stop here. But the five listed above should be enough to prompt you to invest on them ASAP. Yes, you need to pay for every click your ads get, but that’s also why you get to enjoy faster results.
Need more help in winning at local SEO? Then head over to our blog’s local search category!