Congratulations! You’ve developed a great niche product that solves a common problem.
You’re sure there’s an audience for the product. Once they get their hands on it, they’re going to wonder how they ever lived without out it.
The question is, who’s going to buy a niche product they haven’t heard of?
That’s where marketing know-how comes into play. Every product has an audience just waiting for that item to come into their lives.
As a marketer, you know how crowded and competitive the field can be. Learning to be flexible enough to market niche products will be the ace up your sleeve that attracts new clients.
To build a loyal following in a niche market, follow these steps.
Find the Ideal Customer
When you find yourself attracted to working with a client, it’s because you can see the value of their product. All you have to do is figure out how to describe that attraction to potential customers.
Start by running a search on a search engine. Search ways to describe your product. Use locally simple terms associated with your product to maximize your local SEO research.
Take note of the results and look at the keywords and metadata associated with the top hits. This will give you a further insight into who might be trying to find your product.
Find out about the developer of the product you’re trying to market. Likely their ideal customer is a lot like them. This can give you insight into the minds of potential customers.
Tailor your SEO to your customer base to keep your product’s search results at the top of the rankings.
Find Associated Products
Following your search results, you should find some loosely-associated products. Your niche product didn’t develop in a vacuum. It comes with other concepts attached.
Every commercially available object has a “product genealogy“. Use this to your advantage in figuring out where the market for your product is located.
Use incentives to get user feedback. Ask users directly what other products they like and use. This could allow cross-marketing tactics for your product.
Use the Right Tool for the Job
The internet has expanded the market for lots of niche products. Audiences have never been easier to make contact with.
Whether you’re trying to market the best hand soap for dog walkers or the best piano for beginners, social media targeting is an effective tool for sales. As every social media app has its own style, find out which tool you should use to communicate with your audience.
Twitter appeals to a younger audience. Instagram is great for boutique consumables. Pinterest skews to an affluent female audience.
Don’t waste valuable time and resources on a platform that doesn’t work for your market.
All Niche Products Have Their Audience
Using SEO and social media to market to a niche audience could open up your niche product to a global market.
Once you’ve targeted your audience, keep an eye on the hottest marketing trends so your niche market won’t have to worry about any competition.