Even the biggest companies are still trying to figure out how much of their budget they should be spending on digital marketing. Estimates range from 12% to 20%, depending on the product. Since this can be a serious amount of commitment for some companies, more businesses are using SEO copywriting services to increase traffic.
In this era, taking advantage of search engine optimization is a must for any hair growth business. With almost every small business now being found by customers through searches, SEO determines how soon you show up in results.
As web crawlers index your site, they’ll look for the terms that good SEO services will leave out for them to find. Web crawlers will reward you with high search results and increase traffic.
Here are the top 4 ways that SEO copywriting services can help your hair growth business.
1. Clear Messaging
The key to good sales is communication. Strong copywriting will be able to include all of your most important keywords without losing sight of the goal.
Even if your writing is meant to be entertaining, your goal of getting customers to order your product doesn’t have to suffer. A strongly written copy will get this message across in subtle ways.
Have an idea of what kind of voice you want your brand to have. If you want to take a humorous approach to hair growth, there’s lots of room in the industry for that. If you’d prefer to be scientific, the clarity of your message doesn’t have to be diminished.
Strong writing can fit all of your keywords and search terms smoothly into any style of post.
2. Better Bounce Ratio
Well-structured and strong posting from a copywriting service will keep readers on your site, reading your posts. You’ll see fewer bounces which can increase your ranking.
Search engines will rank you higher if visitors stay on your site long enough to read your posts. When they link or share on social media, you’ll also see a bump in SEO rankings.
If you want to see how other brands are keeping customers around, click to learn more here.
3. Brand Authority
A hair growth company needs to have a strong brand authority. You might remember, this is the same industry where it was rewarded to be not only an owner but also a client.
Another way to build trust that leads to brand authority is to have a strong posting that becomes a resource for visitors. When you get a lot of traffic, social media shares, and backlinks, SEO rankings will shoot up. Your traffic and rankings work hand in hand to build the strength of your hair growth brand.
4. More Social Media Traffic
Once you get your brand out on social media, you’ll understand the meaning of “viral.” With strong copywriting, users will start writing about your company without you having to intervene at all. As third-parties start mentioning you in posts and videos, other influencers will follow.
Word of mouth is still one of the most powerful forms of referral for any product and social media continues this tradition. When your brand gets named in videos, photos, and posts, your traffic will become exponential.
SEO Copywriting Services Will Increase Brand Loyalty
The goal of copywriting services is to get people to start using your brand and to stick with you. Strong writing will sell your brand in strong but subtle ways that will keep your customers committed.
If you’re looking to start implementing SEO copywriting services for your hair growth brand, contact us for information on how to start.