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How Your eCommerce Website Can Optimize for Lead Conversion

How Your eCommerce Website Can Optimize for Lead Conversion

The competition in the eCommerce world is fierce. Part of the reason why is the internet.

The internet is a limitless plain on which everyone can establish and build their own platform. And we mean everyone, including your competitors. That’s why increasing your lead conversion rate is so important.

What is Lead Conversion?

Lead conversion occurs when the traffic visiting your eCommerce website engages in a desirable action. This action can be anything from purchasing a product to downloading a free manual to simply commenting one of your posts.

Traffic turning into leads doesn’t happen by accident. When a visitor goes to your site and does what you want them to, it’s because your website enticed them.

How To Convert Traffic Into Leads

Several tried and true techniques for converting traffic into leads exist. Let’s take a look at the most important ones below.

Build Loyalty

In the eCommerce world, you are competing with the likes of Amazon, eBay, and Wal-Mart. Converting traffic into leads isn’t enough.

To survive, you need to focus on building loyalty. Leads don’t come back to sites whereas loyal customers do.

To build loyalty, find ways to reach out to leads post-action. Respond to their comments, or send them coupons for their next purchase on your website.

Small touches like that mean the world to leads looking for a reliable company to do business with online.

Make The Traffic Confident In You

In addition to your competitors, scammers have found a place to set up their crooked shops on the internet. In 2017 alone, consumers have lost nearly $65,000,000.

You can see why traffic might be hesitant to trust you, especially if they’ve never heard of you before. To build trust, include an “About” page so they can read about you and your business. That way, they can get to know you on a personal level.

Consider the rest of your website as well. Include your contact information as well as reviews of your products.

Focus On Your Webpages’ Primary Goals

All of your webpages should be necessary to your website’s primary goal. But each webpage will have its own primary goal. For example, product pages aim to sell a product while blog entries aim to engage traffic.

Hone in on whatever this goal is and design your page to meet this goal. For example, include calls to action at the bottom of your blog entries. You might also include more photos and detailed descriptions on your product pages.

Optimize Your Content

Don’t underestimate the importance of SEO (search engine optimization). When potential consumers visit the website, it’s likely because SEO led them there.

Optimizing your website to the fullest extent entails incorporating several SEO techniques. Tried and true techniques include keyword usage, backlinking internal and external links, and tailoring your content to your target audience.

Utilize Google Analytics

Google Analytics is an all-important tool when it comes to analyzing your site’s traffic. It lets you track who comes to your website, how they found it, and how long they stayed.

As an added plus, Google Analytics is free.

By using Google Analytics, you can determine your target audience. You can also measure your current content’s success and see if you need to change tactics.

Want More Lead Conversion Techniques? Reach Out!

At, we care about your eCommerce business’s success. We want to make sure you have the right tools to achieve that success through your business’s website.

If you have any questions or need more conversion techniques, please feel free to reach out to us. We’ll be happy to help!

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