Is Your SEO Strategy Working? Check for These 10 Success Indicators
Successful digital marketers know to use several marketing strategies through a variety of channels. But, one of the most powerful marketing tools they use is SEO.
Actively tracking the progress of your active SEO campaigns is extremely important, as it can also help you make improvements for the future of your website. In this article, we listed some of the most important SEO success indicators you should be tracking.
Keep reading for more.
SEO Success Indicators
In digital marketing, you can measure the success of your SEO campaigns by using several key metrics. While it sounds like a daunting task, other services, like Google Analytics can help make tracking their performances much simpler.
Here are 10 important metrics you need to stay on top of if you want to improve your SEO performance.
1. Bounce Rate
Your bounce rate indicates how many people left your website after viewing just one page.
The percentage you see for this metric should be as low as possible. With that said, a high bounce rate is fixable. It just means that you’ll have to make some changes to the site to hold visitors’ attention longer.
- A bounce rate that’s less than 30 percent is excellent
- If it’s between 35 to 60 percent, your bounce rate is average
- Bounce rates of 70 percent or more are very high
If your bounce rate is about 70 percent, it is a good idea to seek professional help.
2. Organic Traffic
Organic traffic is any traffic you receive to your website that didn’t come from a paid ad. This is the traffic that is generating when people search for products or questions in Google and end up on your site as a result.
For you to have high organic traffic, you need to use the keywords that customers are searching for. The organic traffic is important because it is a determiner of how well your SEO is doing.
3. Organic Conversion Rate
Keep in mind that organic traffic counts the number of people who visit your site, but it doesn’t have anything to do with whether you’ve made any sales. That is where your organic conversion rate comes into play.
When looking at your conversion rate, you should look specifically for your conversion rate for the organic traffic you’re generating. This way you will have a clear understanding of your website’s ability to convert leads to paying customers.
4. Duplicate Information
Google doesn’t like duplicate content and if it is on your website, it can have a negative impact on your SEO ranking. This is especially true when it comes to the titles and descriptions on your website.
So, check your title tags and meta descriptions in order to keep your site performing well. Otherwise, the search engines will think those pages are all about the same topic, which in turn, makes your website appear less authoritative.
5. Click-Through Rate
The percentage that shows the average amount of visitors who have clicked on one of your links once they’ve found it in search results is called the click-through rate (CTR). You need to be aware of this number because it tells you if people find your content useful and how well your page is ranking.
Put simply, if people like your content, they will click on it. If they click on it, you will have a higher CTR percentage.
6. Google Keyword Ranking
Tracking your keywords is easy to do with a keyword search tool. This way, you will know how many keywords your content is ranking for and if those keywords are among the better-performing ones.
While reviewing your keyword data, it is also important to note which words you aren’t ranking for but would like to. These keywords will help you be the ones you want to focus your SEO campaigns around.
7. Exit Pages
Your website’s exit pages are the very last pages visitors land on prior to leaving your website. You need to track your exit pages because if a particular page or pages continuously show up on the list they should be considered your problem pages.
Something on those pages made people leave your website or lose interest. Look at the exit pages with high rankings compared to the lowering ranking pages.
The pages with high exit scores should be improved in order to keep people on them longer.
8. Referral Traffic
Google tracks your website’s referral traffic which is the number of visitors who have reached your website by clicking on links outside of the search engine results. This is important because it shows if the SEO strategies you’re using benefit your marketing efforts in multiple ways.
Good referral traffic also tends to convert better than organic traffic.
9. Website Citations
Websites like Yelp, Google My Business, and Foursquare list basic business information like company or website names, addresses, and phone numbers. When these details about your company are listed, it is called a citation.
Citations help your SEO strategy when you have a local business like a hair salon. Citations tell search engines that you have a strong presence within your local community.
10. Indexed Pages in the Google Search Console
If a webpage isn’t indexed, no one will find it in search results. This is why you will need to stay aware of how many of your website’s pages have been indexed.
If it is taking a while for this to occur automatically, you may want to submit a manual crawl request.
A strong web presence can turn an underperforming business into a lucrative one. And one of the most effective ways to do that is to track the SEO success indicators listed in this article.
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