4 Signs You Need to Hire a Search Engine Marketing Consultant
Are you frustrated by the fact that you consistently rank behind your competitors in the search engine results?
Do you know that your website isn’t as optimized for SEO as it should be, but have no idea what you need to do in order to get it to where you need it to be?
Would you like your website to become a channel for sales, and not just a place where people come to learn more about your brand?
If so, then you need to consider working with a search engine marketing consultant.
What are the other signs that it’s time to work with SEO consultant services?
Keep on reading this post to find out.
1. Your Visitor Count has Dwindled
One of the main signs that it’s time for you to hire a search engine marketing consultant?
If you’ve noticed that general traffic to your page has seriously dropped off.
The reason why SEO consultant services are especially crucial in this instance is because it can be difficult to pinpoint the reason for a decline in traffic without professional help.
It may be that your slow loading time in causing visitors to click away. It may be that your site’s navigation isn’t intuitive enough. There may even be an issue with your mobile site.
All of these things can cause your traffic to plummet, and, as a result, for your website to fall in the search engine rankings.
There’s no need to start making random changes on your own, with no guarantee that they’ll actually be effective. Instead, hire a search engine marketing expert to diagnose the exact reason for your plateau.
2. You Don’t have Time to Conduct Research
The world of SEO can change on a dime.
One moment, the way that your website is run, the hosting platform you use, the number of posts you create, and even the menu options you select are all optimized for SEO.
However, in a month’s time?
You could actually end up being penalized by Google and other search engines because there’s been a change in the Algorithm that you didn’t know about.
The fact is that, unless you truly have the time to stay on top of current SEO and digital marketing trends, working with an SEO consultant service is essential.
They’ll ensure that your website avoids being penalized and that you update your site to deal with changes to the Algorithm — seizing the chance to outrank your competition.
3. You Have no Knowledge of Keywords
Whether you’re writing a blog post or trying to upload a video about your company or product to YouTube, keywords are one of the most important things that will help your content to get in front of the right people.
Keywords are what people type into search engines when they’re trying to connect with what your brand has to offer. The more of these phrases that people type — or, in recent months, speak –into search engines?
The more likely they’ll be to get on your website.
However, it only works if you have the ability to understand which keywords you should target.
Not only do you need to consider location-based keywords that help you to connect with potential clients in your service area.
You also need to understand which of these keywords are realistic for your company to pursue. For example, you might want to rank for a keyword like “best office supplies.”
However, it’s likely that you won’t be able to outrank the big box retailers and chains that are also targeting those keywords.
Working with a search engine marketing consultant helps you to target keywords/phrases that you’re the most likely to have success with.
4. Your Content Isn’t Diverse
When you take a look at your blog content, do you see little more than a sea of listicles that, when it comes down to it, are all pretty much saying the same thing?
Is the actual content of your website strong — but are you seriously lacking when it comes to your brand’s social media following?
Are you interested in targeting a specific market segment, but just haven’t been able to crack the code of what makes them click on your own?
If so, then it’s certainly the time to get in touch with a search engine marketing expert.
Even if your content is interesting, if it only comes in one format or plays to a tiny part of your overall market, you’re just not going to see the high rates of conversion you need to keep your doors open.
You need to work with an SEO marketing company that offers a wide range of digital marketing services.
The team at Reputable SEO Marketing focuses on buyer intent, getting clicks that are geared towards action and conversion (instead of just browsing) and looks at digital marketing from a variety of different angles.
In short, they’re the kind of professionals you want to work with.
Need to Connect With a Search Engine Marketing Consultant?
We hope that this post has helped you to better understand that there’s no time like the present to connect with a search engine marketing consultant.
If you’ve noticed that your visitor count has plummeted, if you suspect you aren’t targeting the right keywords, or if you just don’t have time to study up on SEO on your own?
You need to work with an SEO consultant service.
Looking for more advice about how you can take your overall online marketing strategy and digital presence to the next level?
Be sure to check out our website and blog for access to daily — and invaluable — tips on how to make it onto the first page of search engine results.