7 Marketing Strategies for Mortgage Brokers
Are you looking for a way to get more customers signing mortgages this New Year?
As a mortgage broker or lender, you work in a competitive market.
People will always need homes, but it’s not always easy to get a steady stream of clients through your doors.
Having a solid mortgage marketing strategy can be your answer to expanding your customer base.
In this post, we discuss some of the top mortgage marketing tips out there so that you can help more clients secure their dream homes this year!
1. Know Your Market
The key to any effective marketing strategy is an understanding of your market.
Your market is made up of the people you’re trying to reach. The more specific you can be in identifying your market, the more successful your marketing campaign is likely to be.
A lot of mortgage brokers make the mistake of trying to advertise to anyone out there.
This type of “shotgun” marketing may be effective for some people, but it’s rarely consistent.
Begin by knowing who your market is. For example, are you trying to reach potential homebuyers in Atlanta, Georgia who are between ages 25 and 35?
Are you trying to reach millennials? Retirees looking for a new lease on life? Empty-nesters or families moving from urban areas?
Spend some serious time identifying the crowd you want to reach. You always want to have a specific market for any marketing campaign.
That is, you don’t always have to market for millennials. You can change your target with every mortgage marketing effort for maximum effect.
Once you know your market, spend some time actually getting to know them. Browse social media and news articles for a sense of what this market thinks, feels, and wants.
2. Establish Clear Goals
The best mortgage marketing strategy will have a clear end goal in mind. What’s more, the best strategy will be made up of clear steps to reach that end goal.
Be specific with your goals, just as you were when choosing your market. And make it simple.
A good goal to have with a mortgage marketing plan is increasing the number of loan signers you have per month. You may want to increase the number of customers from a certain market.
Or you may want to simply generate a larger following on social media. Perhaps you want to get more names on your subscriber list.
Identify your goals and know the actionable steps you can take to get there.
3. Implement Local SEO
As a mortgage broker, you depend on local audiences in order to build your customer foundation.
If you haven’t already, it’s time to implement Search Engine Optimization (SEO) in all of your digital content.
Namely, you want to implement local SEO.
An SEO campaign means optimizing content on your website and social media profiles based off of certain searchable keywords.
For example, you may optimize a blog post on your website for “best mortgage broker.” When optimized properly, this post will appear at the top of search listings.
The higher you can appear in search listings for specific searches, the higher your company visibility.
Local SEO means optimizing content for local searches. These keywords may have your physical location in them, such as “mortgage brokers in Sydney.”
As a result, people typing in location-specific searches will be more likely to find your company in Google results.
In addition to local SEO, make sure your company has a variety of local citations. This means listing your company on sites like Yelp or WhitePages.
If you haven’t already, make sure your company is registered with Google My Business.
4. Step Up the Content Marketing Game
Content marketing is the most competitive type of marketing out there. So when you’re crafting your mortgage marketing strategy, prioritize generating the right content.
This means avoiding content that makes an immediate sales pitch to customers. It means choosing content that is rich, useful, and engaging.
A good example is using video to reach customers. Video content is leading the charge for competitive content.
This is because video is always engaging, and gives a sense of reality to your marketing.
Video also gives you a chance to talk face-to-face with clients. It gives you the opportunity to educate or inform your customers.
Besides video, make sure you’re producing valuable content across your digital platforms.
5. Launch a Social Media Campaign
Social media is an important channel for mortgage marketing.
It’s especially helpful if you want to reach new audiences.
Choose your channel–Facebook is always a good bet–and launch a campaign that targets a specific market through engaging content.
Make sure that you establish a solid Business profile page before you launch.
Your campaign may help leverage other campaigns. For example, a Facebook campaign may offer the first 100 new followers of your profile a free e-guide on taking out a first-time mortgage.
Or perhaps you want to snag viewers with a certain promotion that can also help you get more emails on your subscriber list.
Whatever the case, opt for content that is humorous, engaging, and purposeful.
6. Offer Webinars
Taking out a mortgage can be an intimidating and confusing process. Take advantage of this by offering your customers the power of knowledge.
Create a live webinar and invite participants across social media channels. Answer questions about mortgage lending in the webinar itself.
You can create webinars through video conferencing software like Zoom.
This is especially important if you are solely an online company like Quickle loans. For more information about this site, click here now.
You may also want to host Q&A sessions locally if you are a brick-and-mortar institution.
7. Take Your Website to the Next Level
When it comes to mortgage marketing, your website is everything. Make sure it’s operating at its best level.
Consider making your website more interactive. This means including content that the visitor can engage with, such as virtual reality tours, in-site messaging, and contact forms.
Make sure you have an optimized blog on your website. Release posts regularly, and write about subjects that your market cares about.
Free up your website navigation, make contact information accessible, and make sure your content is concise, useful, and professional.
Don’t forget to optimize your website for mobile use, too!
Mortgage Marketing Tips
As a mortgage broker, you depend on whims of the real estate market and the current population of homebuyers.
Luckily, you can take control of your customer base by developing a solid mortgage marketing strategy. Incorporate social media and generate high-quality content.
Polish up your website and make sure you implement a powerful SEO campaign.
Lastly, make sure you always, always know your market!
At TextLinks, we are your digital resource for all things SEO and beyond.
If you’re hungry for more marketing tips for your business, head on over to our collection of Marketing posts today!