Every business owner knows that proper marketing is every bit as important as putting out great products. But how exactly can a business get noticed?
With thousands of sites popping up every day, it can feel almost impossible. That’s where proper SEO comes in.
Short for search engine optimization, SEO determines where and how a site ranks on Google. The worse a business’ SEO, the lower the ranking. And, as one can imagine, the lower the ranking, the lower the visibility.
And since digital marketing is one of the cornerstones of modern-day business, it’s important to get it right. Here are 3 SEO tips for beginners and how the benefits of SEO can impact a business.
No One Gets It Right At First
Here’s the bottom line: SEO is difficult. It’s tricky enough to master as it is, but Google tweaks its algorithm every few months. A tactic or tool that worked previously may not be as effective today, or may even bring about a penalty.
As an SEO beginner, it’s important to understand that it’s normal to fail at first. In fact, that very failure can be an SEO newbie’s biggest asset.
That’s perfectly alright, everyone makes mistakes and it’s all too easy to create a bad SEO campaign.
Take time and learn from failure. Read up on case studies and see what worked — and what didn’t — for certain companies. There’s just as much info on what not to do as there are success stories.
Embrace mistakes and learn how to correct them. Perhaps the best of the benefits of SEO is that it’s never too late to correct one’s strategy.
Practice Makes Perfect
As a child, most of us heard the phrase ‘practice makes perfect’. And it’s true, especially when it comes to SEO.
The more experience an SEO newcomer gets, the more comfortable they’ll feel. Set aside a bit of time each day to practice.
Read an article on the latest algorithm update, practice copywriting, or just mess around with a keyword researcher. These things may seem like a waste of time, but they’re anything but.
Practice, practice, practice. It’ll pay off in the long run.
Brush Up On Web Development
Content is important, but not nearly as important as a well-developed website. Hop on Google and search for something. It can be anything.
Now, click on the first 2 or 3 websites. You’ll notice something about each of them: they’re all functional. They’re likely quite easy to navigate, they load quickly, and the entire design meshes well.
Now skip a results page or two and click on a site. There’s a good chance the site isn’t nearly as usable or intuitive as any of the sites on the front page.
Learning even basic web development can take an SEO newcomer a long way. Read up on website elements and start browsing with a critical eye. Take a moment to look at the Pecunia Systems site. How do the colors mesh? Is the information presented in an easy to understand fashion?
Stop just browsing the web and start learning from it.
Last Thoughts On The Benefits Of SEO For Beginners
SEO may not be the easiest marketing tactic to master, but it is one of the most rewarding. Don’t get too down if the results aren’t as great as anticipated. But stick with it.
Keep learning and practicing and SEO will become more manageable in no time. For more great content and SEO strategies, be sure to spend more time on our site!