Owning a home improvement company comes with plenty of competition. To set yourself apart from the rest of the pack, you will need a good SEO strategy.
An awesome website to promote your business is a good first step. SEO will help get you to the top of search engine rankings. This will require someone with expertise in the field.
Continue reading for five things you can do to get your company increased recognition and more customers through the door.
1. Build an Engaging Interactive Website
The foundation of your SEO strategy is a website that speaks to the product or services that you offer. A home improvement company has many options to choose from to engage customers.
Interactive apps to help customers make choices are popular and plentiful. To ensure potential customers get to use your features, you will need SEO to get your features in front of them.
Keywords, tags and link building are just a few techniques you will have at your disposal.
2. Design an SEO Strategy Geared Towards a Home Improvement Company
Your SEO strategy should target people who are looking for the services you are offering. To accomplish this goal, SEO techniques need to generate leads that match your business with your target audience.
To measure your ROI, you will need analytical insights. Your insights will show those leads, where they came from and how many were converted into sales.
3. Create Social Media Pages to Promote Your Business
Brands need a social media strategy to promote their business. SEO agencies will choose which platforms will best serve your goals. Facebook, Instagram, Pinterest, and Twitter are good choices for a home improvement company.
You will need to share links from your website to your social media pages to help drive traffic to your website.
The goal is to share just enough of the content to get users to click the link and see what you are offering.
4. Incorporate Images and Video into Your Website
We’ve all heard it before, “People are visual.” This is why you need images and video on your home improvement website.
Companies such as Southeastern Foundation & Crawlspace Repair incorporate both videos and images on their site. Images and video help tell a story about the services you offer.
5. Produce New Content on a Regular Basis
Another important part of your SEO strategy will include the need to regularly post new content to your website.
Content can be in the form of updating images of products you offer, sales and product reviews. Blogs also provide an opportunity for new content.
Blogging about your business is a way of establishing yourself as a subject matter expert as you give home improvement advice.
Did You Find These Tips useful?
Utilizing SEO to help grow your business is easy when you have the right agency in your corner. Developing the perfect plan may take time or may not be in your budget right now.
In the meantime, look to TextLinks for more tips and the latest information on SEO strategies. Contact us today to see how we can help.