What is Mobile Marketing and Why is It Important?
Are you constantly looking for new and unique ways to market your company? You’ve probably tried all the traditional routes, such as commercials and billboards, then moved on to online marketing by utilizing social media and email.
While all these venues are great to get your word out to different audiences, it’s always a good idea to be on the search for the next big thing. Right now, that’s mobile marketing.
You’re probably wondering “what is mobile marketing?” Well, simply put, it’s a marketing strategy where you reach your audience on their mobile devices. This can be done by utilizing things like apps, websites, and text messages.
So, is mobile marketing worth it? Keep reading to discover why you should invest in it.
1. People Spend a lot of Time on Smartphones
How do you decide which marketing strategy will attract your target audience? One of the first things you think about is what avenues they use – do they watch tv, listen to the radio, or use social media?
Smartphone usage has skyrocketed in the past few years. More people than ever own smartphones and other mobile devices. The average person spends about 5 hours a day on their phone – that a huge chunk of time that many companies aren’t currently capitalizing on.
By following mobile marketing strategies, you’ll be able to reach the growing audience of people who are always looking at their phone.
2. You Can Reach More Customers
While you should have a target audience in mind when creating any type of marketing strategy, mobile marketing opens you up to a new pool of potential customers.
Not everyone owns a desktop computer, so your non-mobile-friendly online marketing attempts may not reach them. With the rise of streaming services, like Netflix and Hulu, fewer people are paying for cable.
The chance that people will see your billboard on their daily commute is decreasing as some companies are allowing remote work. You can find more info on this change here.
Now, this isn’t to say that all these efforts are useless – there is still a steady audience of cable watchers and commuters that can be exposed to your marketing efforts. But, adding mobile marketing into the mix will allow you to contact a hard-to-reach audience.
3. It’s More Personal
It’s no secret that brand loyalty is a strong force when consumers are deciding which company to purchase products through. You’ve probably spent a lot of time strategizing ways to increase your brand loyalty, but did you know that the act of mobile marketing can help?
Many people form a connection with their phone. This small device contains their entire life, from banking apps and personal contacts to addicting games and social media.
When you become a mobile marketer, you’re reaching your audience by using their most prized possession. This makes the interaction feel more personal and the user is more likely to form a bond with your company.
4. Texts Get Read
It doesn’t matter how much money you spend creating advertisements if they go unread or unwatched. Email campaigns are a great way to reach a wide audience but many emails end up in the spam folder or get deleted without ever being opened.
SMS messages have proven to be more effective. There no spam filter on text messages, meaning your audience is sure to receive each message. The open rate of marketing SMS messages is also far higher than it is for emails.
5. People are Buying More Using Smartphones
One downfall to traditional marketing is that you need to rely on the customer’s memory to purchase your product later on.
Sure, they may see your commercial while eating dinner or see your billboard on their way to work, but there is a huge gap of time between when they are exposed to your advertisement to when they can visit your website or store.
Mobile marketing strategies can boost e-commerce traffic to your site by allowing your consumers to a make a purchase on the very same device they saw the ad. This eliminates that huge gap of time other marketing efforts leave and creates a more seamless path between ad exposure and product purchase.
51% of consumers now use their phone for online shopping. This means a well-executed mobile marketing strategy will lead your audience right to your site to make a purchase.
6. You Can Reach Customers a Few Times
If you’ve ever paid attention to your shopping habits, you may notice that you quickly forget advertisements after you’ve been exposed to them. Most people need to see advertisings several times before it makes an impact on them.
Since people use mobile devices often and they use them for a variety of reasons, mobile marketing is a great way to repeatedly reach customers. You may market your company through social media, apps, and SMS messages to ensure your message is being received.
What is Mobile Marketing and Why Should You Use It?
If you’re looking for a new way to reach your target audience, you should invest in mobile marketing. What is mobile marketing, you ask? It’s a great way to reach people on the very device they spend hours a day starting at.
Utilizing mobile marketing strategies means you can capitalize on the time your customers spend on their phones, reach new audiences, make your message more personal, increase the chance your message is being read, create a seamless path from advertisement to purchase, and reach customers a few times.
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