How to Build a Successful Email Marketing Campaign
By 2017, there were 233 million registered email users in the US, and the figure may exceed 255 million by 2023.
These statistics point to the massive marketing potential that email communications present to small businesses.
But what can you do if your emails are ending up in spam? This often happens because of mistakes that you make when sending your emails.
Here are five successful email marketing tips to help you grow your business.
Write Like An Acquaintance
Write your email as if you were writing one to a friend of yours. Avoid using over-hyped marketing terms and slogans. Keep your tone of voice casual.
Try to limit your links in your emails.
Consider cutting out the email signature at the bottom of the email or the various marketing logos you include; nobody sends those stuff to a friend.
Make It Easy to Unsubscribe
You know what causes people to hit the spam button instead of unsubscribing? The frustration of clicking the unsubscribe link, only to be taken to a login page so that they can log in and go to their settings to change their email preferences.
Just make it easy to unsubscribe with one click so that they can stop getting your emails if they choose to do so.
Remember that if people start hitting the spam button, Gmail may soon start considering all of your emails as spam.
When people gave you their email address, did they know that you were going to start sending them weekly or daily marketing messages?
If people don’t expect to hear from you, they may get annoyed and mark you as spam
Be clear from the beginning about how often you are going to email your subscribers so that they know what to expect and have a chance to unsubscribe if they don’t like the arrangement.
Don’t Let Them Forget You
If people get emails from you and they don’t remember who you are, they are more likely to mark them as spam. To avoid this with your email marketing, don’t go for a long period of time without sending any emails.
If you did, resume your mailings with a reminder email about who you are and why you were gone for so long.
Another way to make sure people remember you is to include some branding in each email, a signature at the bottom, or a picture of you in the avatar box.
Import With Care
When importing your old list to your new email marketing service, make sure you do not import people who have unsubscribed or email accounts that have bounced.
This is a common mistake that can easily be avoided.
Ask Your Subscribers to Whitelist You
Ask your subscribers to whitelist your account when they sign up so that they see your emails.
Also, ask them to drag your emails from the promotions tab to the inbox tab. If enough people do this, Gmail may start sending all of your emails straight to the inbox.
Improve Open Rates
Among other metrics, Gmail and other providers look at your open rates when determining whether your email should go to spam.
If you have extremely low open rates, try to boost them by changing your headlines, sending times, and content.
Cut Down On Attachments
Cut down on links, attachments, large images, and promotional messaging. The more of them you have, the more likely your emails are to end up in spam or promotions.
Implement Successful Email Marketing Tips
Businesses are using email marketing to establish relationships with potential customers. So far, there’s credible proof that email marketing continues to deliver strong ROI and value for small businesses
Sending daily or weekly emails to your subscribers only to have them end up in the spam folder is every marketer’s worst fear.
If your emails aren’t being seen, then all of your efforts in acquiring subscribers will be for naught. The above successful email marketing tips will help you avoid the spam and promotions folders.