8 Creative SEO Solutions to Promote Your Vending Machine Company
Have you been wondering how to promote your vending machine company website lately?
According to 61 percent of marketers, your biggest priority should be SEO!
That’s because if you want to draw in as many potential clients as possible, you need to be easy to discover online.
Nobody goes searching through the 2nd and 3rd pages of Google’s search results anymore. Therefore, if you want to overtake your rivals in the industry, you need to establish your web page at the top of the search engine results pages.
How do you achieve this?
The answer is you need to follow our SEO solutions. This way you can boost the organic traffic coming to your website. If you’re eager to find out more, read below!
1. High-Quality Link-Building
Let’s start with link-building. That’s when you include internal (to other web pages on your website) or external (to other people’s web pages) links to increase your visibility in the eyes of search engines.
There’s no doubt that link building continues to be a powerful method of improving your ranking of SERPs (search engine results pages).
As far as search engines are concerned, if a high-quality website links to your web pages, that stands for approval of your content.
Always remember, it’s not about the number of links to your website, it’s about which websites. In other words, it’s quality, not quantity.
You’d be better with only a couple of links from the Huffington Post and Forbes compared with hundreds from web pages nobody has ever heard of before.
2. Take Advantage of Social Media
You may be thinking, social media is not SEO, is it? Yes, actually it can be!
Anything that improves your organic traffic is SEO. Social media certainly achieves this.
You need to set up social media networks, such as Facebook and Twitter. Most social media websites have search functions.
By improving your presence on social media with regular shares, likes and posts, you open up new sources of web traffic to your website.
Whenever you write a blog post about a niche topic in your industry, promote it on your social media networks.
Another way to take advantage of social media is to reach out to people to encourage them to leave customer reviews. Check out these reviews of Healthy You Vending here.
3. Track the Competition
Have you never thought about learning from your competitors before?
You don’t the competition to know you’re spying on them. So, go undercover in “private window” (Safari) or “Incognito” (Chrome), and check out what your competition is up to.
Think about what kinds of activities they use to promote their website. You may discover there are things you could be doing to get the upper hand.
4. Fast and Responsive Website
One, two, three, four and they’re off. That’s how long it takes for people to stick around while you’re web pages loads.
People simply aren’t willing to wait for over four seconds for your web page to load. That’s why you need to make sure your website is fast and responsive to satisfy your audience.
If you don’t act on this, people will go elsewhere. You may lose the potential client forever. But, it doesn’t have to be this way.
Furthermore, since almost 60 percent of the total number of searches are from mobile devices, it’s even more important now. Make sure your website is mobile-friendly.
Check out our blog on website design to find out more about how to improve your SEO friendliness.
5. Produce Great Content
So, there’s no simple solution to rising up the ranks of Google unless you’re willing to put the effort in. It takes time, effort and skills to create great content for your website.
Your content can be anything from Youtube videos to blog posts to infographics. Each kind of content has advantages and disadvantages. What’s important is that your content is unique, relevant and engaging.
6. Use Long-Tail Keywords
You may already know about the importance of using keywords to optimize your website’s content.
However, nowadays, you need to drop the short and sweet keywords in favor of long-tail keywords.
Gone are the days when you stuffed your content with keywords. Now you need to produce readable content.
Now that over 20 percent of searches are from voice searches, such as Siri or Alexa, you need to reflect this in your content.
Therefore, instead of a keyword such as:
“Use Keywords SEO”
You need to include keywords such as:
“How to keywords for SEO”.
Now you start writing your blogs with this in mind!
7. Promote Your Brand on Your Website
Many website owners don’t take advantage of the opportunity to promote your brand on your website.
You want your audience to enjoy an experience of your brand while they’re on your website. That means your company logo and name need to be clearly displayed.
Your company colors and theme need to integrate into your website to leave your audience to engage with your brand.
There are millions of websites out there. You need to be creative to come up with ways to make your website stand out.
8. Use Analytics
How can you improve what you’re doing already if you don’t know the statistics?
By downloading Google Analytics, you can track and monitor your website activities. You can also find many other services to discover to measure and track the performance of your website.
For example, if you know your website is especially busy during the early morning, that’s when you post your content.
By gathering information about your website, you can make informed decisions about how to improve your strategy.
SEO Solutions for Your Vending Machine Company
It’s never been more of a challenge to stand out from the crowd on search engines. However, with our simple but creative SEO solutions, you can climb up the SERPs at speed.
By following our solutions, you’ll boost your ranking on search engines and improve your conversion rate. However, it’s impossible to go through all the answers to your SEO problems in a single blog post.
If you want to find out more about SEO solutions to help your company stay competitive, get in touch with us!