7 Affordable SEO Tips for Online Loan Businesses
What’s your SEO strategy?
It’s an important question, especially when you consider that 93 percent of online experiences begin with a search engine.
Unfortunately, very few online loan businesses have a plan when it comes to search engine optimization. The world of SEO moves at lightning fast speeds. Finding the right strategy requires research, work, and time that not many of us have.
Thankfully, there are a few SEO strategies that have withstood the test of time. The following strategies will help online loan businesses connect with potential customers and dominate local search.
As the world becomes increasingly digital, online loan businesses must develop strong SEO strategies to keep up. Read on to check out our affordable SEO tips.
1. On-Site Optimization
Many business owners tend to skip a very important step when starting an SEO campaign. They focus on promoting their website instead of improving the site’s content.
The first step you should take to improve your online presence is to make your website SEO friendly. That means doing a full-scale audit of your website. You should analyze all of your site’s search engine ranking factors before making changes.
You should optimize your on-site content before promoting your website. You can focus on things like page title tags, meta descriptions, URL captions, header tags, and internal links.
2. Keyword Research
Keyword research is one of the most crucial components of any SEO campaign.
As an online loan business, you need to understand how your potential customers are searching. You need to know what their exact search terms are when they are looking for your business.
Fortunately, it’s easy and affordable to conduct keyword research. You can find and analyze relevant search terms using Google’s Keyword Planner. You should then try and test a few main keywords by placing them on your website.
Take a look at Bonsai Dinero for example. This Spanish-speaking online loan business uses a couple of keywords on its website.
There are numerous references to online, mini-credits, and fast in the on-site content. By using relevant and specific keywords, this business is attracting targeted traffic to its website.
3. Mobile Optimization
It’s no secret that mobile is the way of the future. But you might be surprised to find out how influential mobile traffic can be. 55 percent of purchase-related conversions occur within one hour of mobile search.
More consumers are searching on mobile phones than ever before. These searchers are often local, targeted, and looking to convert.
How can you take advantage of mobile search? You can make your website mobile friendly.
Google is already giving preferential search results to mobile-friendly websites. Websites that are easy to browse using mobile devices have a better chance of appearing atop search results.
Make sure to use mobile compatible themes when setting up your website. You can also use large readable text on your site. Aim to also include images and videos that attract mobile-users’ attention.
A call-to-action button is another good mobile tool. This is a button on your website that encourages your traffic to convert. It can be something as simple as a button that says “call now”, “learn more”, or “contact us today”.
4. Shareable Content
You don’t have to create a ton of content in your SEO strategy. You should focus on making the most out of your content.
How can you make the most out of your site’s content? You can make it shareable.
Shareable content is content that is easily seen on multiple platforms. Your content should be engaging and attract users on Facebook, Twitter, and other social media platforms.
Getting traffic on social media won’t directly affect your SEO rank. However, it’s an affordable SEO strategy that lets you get more traffic and make the most out of your content.
You can encourage readers to share your content by adding share widgets to your blog posts and on-site content. This will give your readers the option to share the content with their social media circle.
You can also make your content more shareable by adding flashy visuals. You can upload videos, infographics, or interesting photos to your content.
5. Link Building
Many businesses make the mistake of enrolling in a costly Google AdWords campaign to target their customers.
You don’t have to spend a bunch of money to get more traffic. The key to affordable SEO is to build links.
Link building is an affordable SEO strategy that helps you become trustworthy in Google’s eyes. Google trusts websites that have a lot of inbound links. This indicates that the site has quality content and is legitimate.
You can build links by getting other online loan businesses to hyperlink back to your website. You can start an outreach campaign to connect with other industry leaders and similar businesses.
Once you get several inbound links, you should see a healthy boost in your Google rank.
6. Speed Up Your Site
Have you ever been to a website that takes forever to load? You know how frustrating slow websites can be.
Slow websites are also frustrating to big search engines like Google. Site speed is a huge factor when it comes to SEO.
Site speed is an affordable SEO component to fix. If you’re having slow loading times, you can enable browser caching or compression. You can also optimize site images or switch to a faster content delivery system.
SEO is not one size fits all. What works for some industries might be irrelevant to other industries.
Take Canonical URLs for example. This can provide a huge boost for online companies. E-commerce businesses and online businesses can benefit from using canonical URLs when replicating site content.
You can also take advantage of URLs by adding keywords, using hyphens, and using “HTTPS” instead of “HTTP”.
URLs are not a huge ranking factor. However, they are an affordable SEO component that is easy to change.
Your Affordable SEO
No online loan business can survive without solid SEO. Use this guide for affordable SEO tips to dominate online search.
Are you looking for more affordable SEO tips? We can help. Check out our onsite SEO advice for more help.