You have a lot to gain from the proper optimization for your medical website.
So is your medical website up to snuff on SEO?
Medical SEO is like almost everything else – you have to start with the basics.
Are you ready to harness the power of search engines and user queries? Then read on to see if you’re doing all you can to optimize your medical website.
The Basics of Medical SEO
If traffic is slow to your site, take a look at and consider the following five tips to start boosting your medical SEO.
1. Appropriate Content
Is the content on your website reflective of your medical services and how potential patients are searching? It should be.
Content isn’t just text on a page. Content includes:
- Case studies
- Research articles
Content is essentially any piece of information that is communicated through a medium that is then digested by an audience.
It’s important to remember that with content comes onsite SEO responsibility. So be sure that your title tags, meta descriptions, internal linking, headers and keyword placement are optimized for the searches that you’re trying to capture.
Your content type should also match the intent of the user’s search.
2. Mobile Friendly Web Experience
People don’t want to wait for a site to load. And even if they do wait, imagine how frustrated they’ll be when they find it’s not mobile friendly.
So aside from being penalized by Google if you don’t, it’s important to develop a mobile friendly website that provides a fast and streamlined web experience.
Offer helpful content and an easy way to schedule appointments. Doing so will help your medical office to land new patients and appointment opportunities.
Plus, search engines reward you with more visibility, while your users will not feel the need to look elsewhere for a faster response to their healthcare needs.
3. Solid Site Architecture
Search engines send out crawlers to make sense of the architecture of websites. They try to understand how content is laid out and what information is on a page.
But visitors to your website are doing the same thing. When they get there, can they find the information they need quickly so they can make a decision or take action?
The web developers who created the website for Ideal Dentistry, for example, took the time to categorize and optimize so that users can find the information they need without having to sort through a lot of needless content.
And that’s what leads to conversions.
4. Emphasis On Local Search
In theory, your medical practice is a local business. You’re not seeking patients who are two hours away.
Search engines have put a lot of effort into creating a mobile search experience that takes into account your location, your search, establishments relating to your search, and the reviews users have left on these establishments.
They’ve also given organizations and establishments a lot of opportunities and resources to optimize for local search. For instance…
- Google offers Google My Business
- Bing offers Bing Places for Business
- Yahoo! offers Yahoo! Local Listings
They’re great resources, so use them!
5. Pay Attention To Your Reviews
If a patient has a negative experience, he or she will tell people about it. That’s bad enough. But with Facebook and other platforms, that negative review can be broadcast to a much wider audience.
Whether you get a negative or positive review, respond to it by thanking them for their comment. A patient knowing that you took the time to respond is the best customer service you can provide.
Get The Most Out Of Your Medical SEO
We hope you feel like you have a better understanding of ways to optimize your medical practice website.
If you have any questions or you’re ready to move on from the basics, contact us. We can help you take your optimization to the next level.