Did you know 90% of customers report that their purchase decisions are based on online reviews?
And local search gives your existing customers more incentive to post glowing reviews for your smoke shop.
This is all the more reason to invest in quality SEO strategies to keep your local rankings high.
Let’s take a look at 7 ways local SEO solutions will boost your ranking in local searches.
1. Increase Your Visibility
There are hundreds of SEO strategies out there. And you want to make sure to have the most effective ones in your toolbox.
Everybody’s “Googling” nowadays. And one of the best benefits of optimizing local search is that it increases visibility through higher rankings on the Google search engine. This means more people will see your site when they search for smoke shops in their area.
2. Attract More Potential Consumers
By using local search, you’ll be able to reach more prospective customers. This is because the majority of local customers are going straight to the Internet on desktop and mobile devices to look up businesses.
While sifting through the yellow pages is not a thing of the past, fewer people are trusting the phone book for information.
An estimated 50% of customers who did a local search on their mobile devices visited the store within 24 hours. Not only that, but nearly 35% of those who did local searches on their tablet or computer did the same.
3. Know Your Customers Are Looking For Your Location
There’s no use in having someone find your business located in Raleigh, North Carolina if they live in San Diego, California.
When a person is searching for a smoke shop with Mt Baker Vapor humble vape juice in San Diego, you don’t want the results to show your shop.
When you use SEO solutions like optimizing for local keywords, Google will better be able to link your customers to you.
4. Improve Your Local Rankings
When you use SEO solutions such as using locally relevant content, you’ll improve your local rankings.
This will allow your business to rank higher in searches when a person is seeking products or services similar to the ones you offer.
5. Increase Your Status of the 3 Rs
When you use local content effectively, you’ll also enhance your reach, reputation, and reviews.
Local content enables you to strengthen the devotion and appreciation of those who are already familiar with your smoke shop. And this will impact your ability to reach more clientele in an indirect way.
6. Stay in the Running
When you use locally relevant content and long-tail keywords, your business will appear higher in long-tail rankings.
Use blog posts such as “The X Best Smoke Shops in Atlanta” to stay in the running against your competitors.
7. Receive A Higher Return on Investment
When all is said and done, your local rankings dictate your Return on Investment (ROI).
If you can avoid common SEO mistakes and learn from what didn’t work for your competition, your ROI will be more than satisfactory.
Local SEO Solutions That Will Find You Customers
Acquiring high rankings in local search an investment. This may require significant time, money and energy. But the benefits far outweigh the cost.
These are our 7 ways local SEO solutions will drive customers to your business. What would you add? Comment below!