SEO in 2020: 3 Big Search Engine Trends Happening Right Now

Not only is Google constantly changing its algorithms, but online trends can start and end within just a few days. Staying up with these trends and how SEO changes can be challenging, but we’re here to help.

Here are the biggest search engine trends for 2020, let’s take a look!

1. Micro-Influencers

Social media is flooding with influencers that have niche audiences. According to Bigcommerce, 17 percent of businesses are now spending over half of their whole marketing budget on these micro-influencers.

The internet has been filled with ads and scams for years now. People are looking for authentic and real information that they can trust. These micro-influencers are the answer to that!

They have built a relationship with their followers and gained their trust. By utilizing these influencers, companies can now gain organic traffic and visibility from these small niches.

The one thing to keep in mind here is relevancy. You only want to work with influencers that are within your industry and market. You wouldn’t want to work with travel influencer if your company and products are centered around farming equipment. This is a trend that we are going to see skyrocketing in 2020.

2. Voice Search

Using voice searches on your mobile devices is going to continue to increase rapidly through 2020. According to Voicebot, the United States has over 66.4 million people now use voice searches. That’s 26 percent of the population!

People know that they can get the answers they’re seeking fast and accurately when using voice searches. This is going to play a big role in how you should be setting up your SEO.

Think about what people want—fast and accurate answers. The best way to do this is through long-tail keywords and bullet lists. These are whats going to work the best when someone says “Hey Google, are small businesses in Tampa Bay being affected the most during COVID-19?” (Niches, Long-tail keywords, List).

3. Video Content

Videos are the way to go in any kind of marketing or SEO. According to Tubularinsights, videos have a 41 percent higher click-through rate than Plain text. Google clearly loves video and this is going to help improve your overall SEO ranking.

No matter what kind of content you decide to make into videos, it’s going to help your SEO. Think about making a content video showcasing your products or you can make a helpful video such as a DIY walkthrough. Just make sure its valuable content that is providing a viewer with what they’re seeking!

Optimize the videos and embed this into your website. This is going to help Google find and understand what the video is about – ultimately improving your SEO ranking.

Last Thoughts for 2020

SEO can be tricky, especially since it’s constantly changing the way it works. It takes a ton of time and needs an expert to successfully do it. Consider hiring out from an agency such as SEO company St Albans. This is a great way to ensure that you are getting the best SEO results for your business.